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Wine Australia continues Greater China push

www.theshout.com.au by Andy Young08/11/2017  

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Wine Australia has continued its push in Greater China after showcasing more than 120 wines at the Hong Kong Wine & Dine Festival.

The Australian Wine Pavilion at the festival offered more than 21 varieties from 15 regions in a bid to showcase the breadth of Australian wine’s quality, diversity and innovation to the guests.

The event was a new initiative introduced as part of the Australian Government’s Export and Regional Wine Support Package, and Wine Australia’s Chief Executive Officer, Andreas Clark recognised the importance of the Hong Kong market.

“The Hong Kong Wine & Dine Festival and media preview event were an excellent opportunity for people to meet leading wineries and explore the quality and diversity of Australia’s modern and traditional wines,” said Clark.

“Hong Kong is among Australia’s top five export markets by value, together with mainland China, the USA, the United Kingdom and Canada, and the continued growth in Greater China is a testament to the great work being done by the Australian wine trade. We appreciate their dedication to promoting Australian wine and their enthusiasm in educating and encouraging more people to try the wide array of premium Australian wine on offer.

“The festival kicked off with hundreds of stalls offering fine wine from around the globe and interest in Australian wine was strong with Wine Australia’s three ‘must-see’ master classes on classic, sparkling and cool climate wines reaching full capacity.”

The wine regions represented at Hong Kong Wine & Dine Festival included Clare Valley, Coonawarra and McLaren Vale, Margaret River, Mornington Peninsula and Yarra Valley, the Hunter Valley and Tasmania.