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Treasury Wine boosts China ops by AAP03/07/2017  


Treasury Wine Estates is increasing its French portfolio of wines in China and plans to establish warehouse facilities there to stock its major Australian, US and French brands as demand quickly grows.

Treasury Wine, which recently launched its own Maison de Grand Esprit brand of premium French wine for the China market, has now added Baron Philippe de Rothschild's popular "mass prestige" label Mouton Cadet to the French portfolio.

It has also added Rothschild's Escudo Rojo label from Chile.

The group says it will set up warehouse facilities in Shanghai in late 2017 to stock its recently introduced French brands, the Penfolds and Wolf Blass labels from Australia, and the Beringer and Beaulieu Vineyard labels from the US.

Having warehouse facilities would cut the time needed to get wine to customers and help customers stock a wider selection, it says.

"We are continuing to execute on our strategy to be the imported wine category leader in China by both volume and value," chief executive Michael Clarke said.

"We are doing this by investing in closer, more efficient and strategic partnerships with existing and new customers and by positioning TWE as the wine supplier of choice across multiple brand portfolios and countries-of-origin."

Treasury Wine is the biggest supplier of imported wine by value in China, according to the IWSR global database.