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The 19th Shanghai International Wine & Spirits Exhibition 2018 by 22/09/2017  


Exhibition Review

As one of the most professional purchasing fairs in Chinese import wine industry, Super Wine has been successfully held tens of editions in Shanghai with an exhibition area of more than 150,000 sq m,which has accumulated hundreds of thousands of first-rank wine suppliers and professional buyers. The previous events have attracted thousands of first-rank wine suppliers and tens of thousands of professional wine buyers from more than 40 countries and regions around the world coming to exhibit thousands of wines and spirits. In this process, the fair has respectively received strongly support and active participation from Shanghai Wine Monopoly Bureau, Shanghai Association For Liquor and Sprits Circulation, Shanghai Drinks Association, Shanghai Import Food Enterprise Association, IFSP, Comité Champagne(CVIC),COGNAC, Mexico Tequila Association, Hong

Kong Wine Merchants’ Chamber of Commerce as well as numerous Embassies and Consulates, etc. domestic and overseas GOVs and related industry organizations. Meanwhile, the fair also attracted the attention from international organizations of France, Germany, Italy, Spain, Chile, South Africa, United States, Argentina, Portugal and Australia to participate in by National pavilions. More and more international industry associations expect to bring more high quality wine & spirits to China market with the help of this display window and trade platform of Shanghai in order to strive for larger market shares and meet huge consumer’s demands.In order to build up a promotion, display and cooperation platform and provide a better approach of marketing and sales for wine enterprises at home and abroad, Golden Commercial and alcoholic drink authorities are scheduled to hold “The 19th Shanghai International Wine & Spirits Exhibition 2018” on May 14-16, 2018 in National Exhibition and Convention Center (Shanghai). Aiming to provide a green channel and cooperation platform to help overseas wine and liquor enterprises to enter Chinese market, this event will become a must-come event of China imported wine, as well as a good opportunity for domestic and foreign alcohol drink industry enterprises to set up their brand images during the Super Wine 2017 to achieve its corporate sales objectives and expand China's wine market share.

Concurrent Activity

Along with Super Wine 2018, the concurrent events include “Shanghai International Wine Challenge”, “Fine Wine Tasting & Selecting-Thousands of Wine Traders’ Conference”, “International Import Wine & Spirits Labeling and Hygienic Standards, Laws and Regulations Seminar ” and numerous “A Bite of Fine Wine—Special Wine Tasting Sessions” , etc. By organizing these activities, focusing on high-end seminars of industry forefront, pragmatic and efficient professional buyer presentations, on-site technical exchange and communication meeting, authoritative experts from different countries to introduce and interpret the related government regulations, etc., the organizer aims to deliver the latest and most comprehensive industry news and

information to all participants. Among them, Shanghai International Wine Challenge, led by China Food Industry Association (Expert Committee on Wine & Cider),Which has invited many international well-known wine experts expert jury to jointly set out Chinese wine value evaluation system, will initiate a new Chinese scoring mechanism and evaluation system in the history of the World Wine Awards. It also marks the birth of a significant evaluation & appraisal mechanism in the field of Chinese Wine .The competition has attracted tens of thousands of world wine producers and chateaus from more than 40 countries and regions to participated in. With strict contest standards and impartial competition mechanism, the competition aims to build international quality wine exchange platform for each participants, in order to seek for selected wines worldwide specially for Chinese consumer tastes as well as promote the development of wine culture in China.

Major Exhibits

Import Wine: Import Alcohol Products (Wine, Brandy, Whiskey, Vodka, Rum, Gin, Sake,

Sparkling wine, Champagne, Tequila, etc.);

Traditional Liquor: Domestic Alcohol Products (White Spirit, Rice Wine, Healthy Liquor, etc.);

Fashion Drinks: Alcoholic Beverage ( Beer, Cocktail, Fruit Wine, etc.)

Wine Service: Wine Accessories & Appliance, Wine Education & Training, Wine Service

Provider (Wine Investment Organization, Logistics Transportation Service, Wine Storage

Service, etc.);

Wine Medias: Website, Culture, Advertisement, Gifts, Recruitment, Technology, etc.

Target Audience

China region nearly tens of thousands of wine importers, distributors and Shanghai regional target audience: Shanghai regional 4300 liquor wholesalers, distributors and importers, nearly 57,000 retail outlets; nearly 500 four-star hotels; nearly 3800 high-end restaurant and retail outlets, duty-free shops, night market, high-end clubs, etc.

Wine traders and retailers: Importers, Dealer, wholesalers, sales representatives, professional retailers, professional super-chain stores, ect.

General Merchandise Stores and Ordinary Supermarkets: GMS and ordinary supermarket purchasing centers, drink purchasing managers, wine sales managers, GMS and ordinary supermarket managers.

Cafe, Hotel and Restaurants: All kinds of hotels, night clubs and restaurants (Catering manager, sommelier), chain restaurants and chain hotels, ect.

Duty free operation lines: duty free operators, ship tools merchants, duty free shops, airline companies with purchasing centers, Cruise and ferry companies with purchasing centers.

E-Business lines: Wine and spirits website designers and buyers, ect.

Event Highlight



To reserve the booth of “SUPER WINE 2017”or learn more information, please contact:

Add: Room 712-716, No.3 Building, City Center, Lane 166, Minhong Road, 201102, Shanghai, P.R.China

Tel:(86-21)6439-6190 5013-1760 Fax:(86-21)5013-1761