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The Wines of Portugal Ready to Shine at ProWine China 2018 by Claire du31/10/2018  

The Wines of Portugal Ready to Shine at ProWine China 2018

The Wines of Portugal (, the brand that represents the entire wine sector of Portugal, is going to make a comprehensive showcase of its special wine culture to the connoisseurs at the highly anticipated ProWine China 2018 in Shanghai from 13 to 15 November 2018.

ProWine China 2018 will be staged at Shanghai New International Expo Center. The pavilion of the Wines of Portugal (W5 BA01 at Hall W5) will feature 27 wineries from 12 wine regions of Portugal.

“Portugal has a thriving wine industry which is backed up by its wide range of indigenous grape varieties – An impressive spectrum of over 250 characterful and top-quality native grapes, as well as its centuries of wine making culture. Today the reputation and quality of Portuguese wines are recognized across the globe and its exports are reaching all times highs year after year,” said Jorge Monteiro, President of ViniPortugal.

“We are also delighted to see Chinese market’s growing appreciation of Portuguese wines. Chinese consumers have been developing a sharp-eye for wine. They are looking for wine products that are special with high quality. Portuguese wines fit this profile,” said Monteiro.    

According to the data of the Chinese General Administration of Customs, China imported a total of 746 million litres of wine worth about USD2.789 billion. These represent a year-on-year increase of 16.88% and 17.96% in terms of volume and import value respectively. Portugal’s bottled wine exports to China increased 16.91% in 2017 to USD22.19 million, making it be one of the top 10 sources of bottled imported wines by value.

In order to facilitate visitors to grasp an in-depth understanding towards the intriguing features of the wines of Portugal, a master class and guided tour(s) will be hosted on November 13, the first day of ProWine. These sessions will be curated by experts and would guarantee an eye-opening experience to participants.  Admission is free and arranged by a first come first serve basis. Interested parties please follow us on WeChat (winesofportugal) for registration.