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The future is bright for foreign wines in China

www.drinks-insight-network.com by GlobalData Consumer SHARE03/09/2018  

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China has become the biggest and most profitable single market for French wine in recent years. Credit: Tobias Toft

A landmark case for intellectual property wine rights in China will provide a boom in the near future for winemakers and exporters to the country.

China has become the biggest and most profitable single market for French wine in recent years, accounting for over 40% of Bordeaux’s annual wine exports by volume in 2016, according to the Conseil Interprofessionnel du Vin de Bordeaux (CIVB). By comparison, the entire EU accounted for 35% of Bordeaux exports.

The CIVB says that despite the -10% volume decline in exports to EU countries in 2015–2016, global exports in 2016 remained stable with 270 million bottles exported at a value of over €1.7bn. China has remained the top export destination for Bordeaux by volume since 2011, and by 2015, this also applied to value.