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Italian Wine In China: What Is The Outlook? by 20/10/2020  


Thirteen export managers, representing 20 of the prestigious Italian wineries that are part of the “Chinese Cuisines meet Italian Wines 中餐 意 酒” project reveal first-hand what they have done to overcome the challenges of the Covid-19 crisis. They also analyse what is the outlook of the Chinese market on the short term and talk of the booming e-wine commerce in China.

"Chinese cuisines meet Italian wines" makes this unprecedented Report available to the Italian wine industry and to that part that works with China or sees it as an important potential market.

The Report is published today, just in the moment in which Italian wineries are evaluating the promotional initiatives to be included in the OCM 2020-2021 and intend to include our project among them. From the Report it emerges a moderate optimism that sees next Chinese New Year (Spring Festival 12-17 February 2021) as the date in which the consumption of Italian wine in China will go back to the normality pre-Coovid-19.

This is the list of interviews with the participating wineries and the related link to read them in full:

Good Wines Finally Available In The China E-Commerce Channel

Livio Mazzanti, Area Manager China, Marchesi Mazzei 

Optimism On The Short Term, Even More On The Long Term

Paolo Fassina, Regional Manager North East Asia, Castello Di Banfi 

It’S The Moment Of Trusted Wines Now. No Many Chinese Would Spend Thousands Of Rmb To Try New Wines

Stefano La Torre, Brand Manager Asia, Tinazzi 

The Presence In Chinese Social Media Can Make The Difference And Boost Italian Wine Sales.

Alessio Zunta, Ceo Di F.V.G. In Asia Co. Ltd, Cantine Doville, Rauscedo E Sancin 

Growing Numbers For E-Commerce But Horeca Channel, Especially For Fine Wines, Will Again Be Of A Great Importance

Gabriele Cortese, Commercial Director, Cantina Giuseppe Cortese 

Covid-19 Crisis And Web Resources Are Creating More Qualified Wine Consumers In China

Viviane Cifali, Sales Management Assistant, Arnaldo Caprai 

Horeca And Private Channels Too Have Been Gradually Recovering Turnover In Recent Week. A Very Good Sign

Elisa Rabino, Export Director, Sordo 

We Will Keep Investing In Asia. We Strongly Believe In The Potential Of Those Markets. Soon In China Our Brand Ambassador

Letizia Patanè, Export Manager For Asia-America And Russia, Vini Franchetti 

Digital B2b Is Ok But In Our Industry The Face To Face Approach Is Determinant, Especialy In China

Ruggero Pini, Area Export Manager (Eastern Europe, Middle East, Asia Pacific), Montelvini 

Wine E-Commerce Here To Stay But Chinese Market Didn’T Change: The Traders’ “Buddy System” Will Continue

Rodrigo Redmont, President, Talamonti 

Despite Covid-19 We Did Not Experience Downturns In This Market, Thanks To The Effort Of Our Partner - Importer

Oreste De Santis - Founder, Owner And Commercial Director, Macchie Santa Maria Cantine 

Masciarelli Makes Wine For Gourmet Food, Either Italian Or Chinese: With The Restauraunts Shut It Has Been Tough But We Will Recover

Federica Rossodivita, Export Manager, Masciarelli 

There Has Been A Cleaning Of The Market In China: We Now Expect A Good Recovery From Now The Chinese New Year

Paolo Clemente, Clem Global - Wine & Spirits, Export Manager Asia And America, Apollonio, Damilano, Emilia Wine, San Polino, Tenuta Montemagno, Torraccia Del Piantavigna, Villa Canestrari, Vinosia And Other Wineries.