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How Much Land Has Italian Wine Really Lost In China? There Is No Reason To Be Pessimistic

zhongcanyijiu.com.cn by 21/09/2020  

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A single figure that appeared in a recent report published by Coldiretti, the largest association representing and assisting Italian agriculture, generated misleading headlines in the media, especially internationally - such as "Italian wine exports to China are drying up" - and a certain unjustified pessimism on the state of Italian wine exports to China. According to the Report, which examines the state of Italian wine production in general, the export of Italian wine to China would have decreased by 44% in the first five months of 2020, due to the post Covid-19 crisis.

It is difficult to understand where Coldiretti got the figure from. Official Chinese data say that in the period January - June 2020 the decline in Italian wine exports to China was 32.60% in terms of quantity and 30.32 in terms of value, absolutely in line with the decline in wine imported from China from the 10 main exporting countries (including France, Chile, Australia, Spain, USA, etc.), respectively by 31.89 and 32.32. These are Chinese government data made public by the China Association for Imports and Exports of Wine and Spirits. In other words, there is no reason to think that Italy will pay a higher price than other countries for the crisis. On the contrary, within the general post-Covid-19 decline, Italian wine exports to China in the first half of 2020 fared better than France, Chile and the United States, and in much the same way as Spain. In any case, Coldiretti also predicts that the export markets of Italian wine will recover in 2021, including China. The August data, soon to be published in China, should confirm the recovery trend.