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China Wine Import Market Report 2016
  • Whilethe annual growth rate of global wine industry is less than 1%, the annual growth rate of Chinese wine industry exceeds 10%. In prospect of increase in demand, grapewinebecomes a highlighting sunrise industry inChina…
  • i. A fast economic growth pulls the consumption of wine. China has enjoyed a fast economic growth for years. In 2017, China's economic performance is still good and the stability and harmony of economy have been impro…
  • China began mass introduction and cultivation of wine grapes in 2005 when the bloom of Chinese wine industry raised the demand for red wine grapes and white wine grapes. The planting area became much larger. More than 80%…
  • (Note: For details of China's provinces please click the link to "About China"in the China Wine Information Website as follow: http://www.wines-info.com/en/china.aspx)I. Northeast ChinaThe northeast China co…
  • So far, there are more than1000 wineries in China. Most of them are very small, compared to other alcoholic beverage enterprises. 80% wineries has an annual output lower that 1000 tons. China's top 6 wineries contribu…
  • i. The disproportion between the distributions of grape growing regions and wineries. There is a disproportion between the distributions of grape growing regions and wineries. Hebei, Shandong(Jiaodong peninsula)、Northe…
  • Fig. 4 Wine output statistic from 1995 to 2017 (ten thousand tons)Annum Total Quantity Distilled Yellow Rice Grape wine AnnumTotal QuantityDistilledSpiritBeerYellow RiceGrape wine19881357.29468.54662.7785.9030.851989128…
  • From 1997 to 2017, the wine sale of Chinese market has risen to 775.67%. After the cultivation of market in recent years, the Chinese customers began to be acquainted with the wine primary knowleges and wine culture gradu…
  • i. End-sale in catering tradeSell the wine to consumers in restaurants and hotels.ii.End-sale in shopSell the wine to consumers in marketplaces, supermarkets, alcoholic beverage stores.iii.End sale in night life locationS…
  • i.The increasing consumptionThe sales of wine in China has been growing by 10-12% annually since 1997. In 2017, the wine trade still keeps developing with the highest growth rates of sale revenue and profit in the sector …
  • The percentage of sale via main marketing channelsBuying in Group(Selling of Human Relations) 50%Retail in shops and supermarkets 15%Online sales 15%Consumption in Catering trade, 10%Consumption in night club 5%Other sa…
  • In China, the main wine consumption cities are the economy-developed regions such as ShangHai, BeiJing, GuangDong,Hong Kong,Fujian,JiangSu,ZheJiang,SiChuan, ShanDong,HuBei,HuNan and LiaoNing. They are leading the developm…
  • Inclucing Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, the economy of North China is very up growth. Its GDP surpasses the average level of the whole country. Wine consumption is muchlargerin Beijing and Tianjing than…
  • The level of per capita consumption in Central China is at medium level. Thequality and volume of wine consumption is not high, but the capacity of market is large.Zhengzhou: the capital city of Henan province, Second-lin…
  • The level of consumptionhas becomevery high in Shanghai, Zhejiang and Jiangsusince 2005. The consumption for foodsuffs is the top important for Chinese people.Owing to the capacity of the consumption market, many wine bra…
  • Owing to the large numbers of people and developed economy, southeast region has a strong consumption capacity. Guangdong is the No.1 province of alcohol consumption, Guangdong is also the first major region of China to i…
  • Although there are many people and areas in southwest China, the economic development is still lagging. The per capita income and consumption in Guangxi, Yunnan and Guizhou are lower than national average levels. Wine con…
  • NorthwestChinais a large area that the economy development lags behind anyother regions of China and the per capita consumption is low. With the fast increase of the coast wine market, many wine brands started to explore …
  • Northeast China is the main producing region of wild grape wine in China, and is also a gathering of low-end wines. The beverage sale final is the main sale channel for the low-end wines. The imported wines are sold in hi…
  • Hong Kong : Most Active MarketWith the popularization of the wine culture in Hong Kong, the consumption quantity of wine increased gradually. The French wine occupy 39.65% of the market share, Australia wine occupy 16.5%,…
  • There are five main bodies of China's wine consumption in consumption structure:1.They are mainly white-collar workers with higher incomesworking forlarge and medium-sized enterprises and private entrepreneurs.2.It is…
  • i. Stimulating consumption style (impulsion consumption)It concludes business affairs and social intercourse. This consumption was affected by product business publicized and sales promotion in the booked shop. The custom…
  • There are all kinds of recent research statistic results of the main cities in China as follows:Fig.7 The traditional wine consumption habit of Chinese customers. (Above 18 years)Fig.8 The motivation of wine consumptionFi…
  • From the result we can see, there are differences such as consumption structure, consumption style, consumption habit, consumption motivation between China and the western countries. The low wine consumption knowledge and…
  • Section i. Analysis of advertisementsChina has become the third largest market of advertisements in the world. The cost of advertisements on imported alcoholic beverages (including wine and liquor) was 2.3 billion RMB in …
  • i. The increase of wine production and consumptionThe wine productionof the whole Chinese wine industry will further increase on the basis of 2017 in the year of 2018. Chinese wine enterprises will expand grape-planting a…
  • As a commodity, wine began to emerge in Chinese market in 1900s. With the few volume of production and sales, we couldn't see imported wine until 1980s. Since then, we can only see importied Spirits, such as Martell, …
  • Quantity of wine imported from 1996 to 2017 (inclusive of bulk wine)Year Quantity (liter)1996 4,651,0031997 37,578,5651998 49,365,4731999 44,400,2932000 35,130,2872002 26,184,316200336,574,0002004 36,672,5302005 53,126,00…
  • Wine andits byproducts in foreign countries especially in Europe, have a very mature market after hundreds of years of development and integration. Stable consumers'support; clear quality standard-definition; mature b…
  • The general distribution structure of imported wines in China are as following:Imported wines—imported general agents (or the exclusive enterprises of the foreign wineries in China)—region agents&m…
  • Chinese agents are used to use the FOB to be the imported price. The general rules of the price of sales final are that:The retail price in supermarkets and wine monopoly shops is 3-6 times higher than the FOB. (The group…
  • There areseveral sales' spots as following:i.Catering trade: top-level restaurant and hotelsCatering industryis the largest consumption of the imported wines. Most of them are top-rated places which mainly serve comme…
  • There was not real general agent of imported wine until the middle of 1990s. In the past, Chinese government gave licenses to the exports and imports, and imports and exports' authorities were in hands of the main sta…
  • Sales modes of the imported wine in China i. General agentii. Set up sole- invested institutions and distribute by means of regional agents iii. Set up sole-invested sales’ institutions by means of direct sales …
  • Multi-brand agentMulti-brand agent is a common distribution means used by enterprises that own powerful capital strength. By this kind of exclusive agenting, they sell products through their own distribgution ways and ret…
  • Advantagesi. Characteristics of productsThe largest characteristic of wine is the individuation of consumption. All kinds of wine compose colorful product feature. There are few domestic wine varieties and many of them ar…
  • FranceThe French Food Association SOPEXAis a half official organization that belongs to the Ministry of Agriculture of France. The uppermost operation for it is to popularize the wine culture of France since it entered Ch…
  • i. Participate inWine exhibitions/ Food and Beverage Trade ShowsThere are many professional wine exhibitions and production promotion meetings in at home and abroad now. The Chinese agents chant the demand, quality, price…
  • i. Participating the wine expositions that are held by ChinaThat is the way of the foreign wineries seeking for agents' partners in China is used mostly at present.ii. Seeking on the InternetSome foreign wineries recr…
  • The current tariff on imported wine in Chinai. The active rate of the imported bottle wine's tariff (The tax levied to pay by RMB)1). Import Tax: 14% (CIF X 14%); 2). Value Added Tax: 17% (CIF+Import Tax Value)X17% 3)…

  • Mainly in high-level hotels, bars, restaurants and nightclubs. Most of the imported wine doesn't enjoy high notability. At present, no imported wine brand enjoys a high notability in China. Most Chinese consumers are not …
  • A. Import wine must be handed in import custom, value added tax and excise in which equal to 70% of CIF price of goods in 2003. B. The import custom of wine declined to 14% in 2004. Adding excise and valueadded tax will e…
  • Relative Stipulations and Statutes of Wine All products and sale of wine in China must be under following stipulations: A. (National Standard of Wine) (GB/T15037-94) (National Standard of Wine) is for those fermented fres…
  • 1. There are two kinds of competitors in Chinese wine market: Chinese brands there are Zhangyu, Great wall and Dynasty and so on. Foreign brands there are France, Spanish, Italy, Germany, USA, Chile, Argentina, UK, Austra…
  • A. The distilled spirit culture is the most ineradicable one in Chinese liquor culture in which has more than five thousands years' tradition. Distilled spirit consumption was very popular in China before twenty years ago…
  • 1.By 2002, there are nearly 600 wine manufacturers in China, most of which are of medium size and small size. Approximately, they can be classified as follows: Some old brand wine manufacturers such as Changyu, etc. Manuf…
  • A. An analysis to the consumption a. The consumption of China is 300 thousand tons in 1999, and it reached137767 thousand tons in 2012. b. At present, the average consumption is 0.31 liter/person in China. This data has …
  • Summary: China’s wine import has been slipping down both in volume and value since 2013. Both the total volume and the total value in the first half (H1) of 2014 were in decline on the year-on-year (YoY) base and on…