Shandong wine producers promote sparkling wine at Chengdu Wine Fair

This year’s Spring Chengdu Wine Fair has a new spot-sparkling wine, particularly of native wine brands such as Changyu, Xingen.

During the wine fair, GM of Changyu Wine Group announces that the company is ready for going into sparkling wine sector. Many Chinese drinkers are familiar with Champagn, but not with sparkling wine. There is great potential to develop business opportunities in this market sector.

According to some reliable sources, by now China’s sparkling wine market has no bigger than 500 millions RMB of annual sales. However, Changyu wine group takes a fancy to it, expecting that there will be a huge market space of at least 3 billion RMB in the coming 2 years. In western world , sparkling wine is a high-end wine product, sharing 10% of the total wine market. And Changyu has three strategic solutions for the development. One, setting up brand name based on imported wines that are produced and bottled in wine properties; two, constructing new wine cellars; and three, promoting sparkling wines.

Their products include the Changyu Bainianjiujiao(60,000-bottle turnout per year),AFIP No. One( 5,000-bottle limited edition) and 300 bulks of the wine futures which are not officially sold in the market.
 

Copyright is owned by Chinese Wines Information Website.If you want to reproduce this article,please contact (info@wines-info.com)and attach the source and author's name.