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Yibin(Sichuan) wine market: still breaking the ice by Stacier Wei 22/02/2013  

Yibin is a city of Sichuan province. According to the related research done to the wine market, a part of Yibin consumers are willing to try high-end wines, and these group of consumers are regularly the beneficiaris of business banquets. Normally, average price of the wine used for business banquets in Yibin is above 200 Yuan per bottle, and for mass consmers several dozen Yuan. Low-end wine has very little sales volume in some night clubs. Compared to high-end and low-end products, mid-class wine has bump in sales. The market shows obvious polarization, like the shape of dumbell.

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