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First Chinese TV show on Italian wine launched on ‘China’s Youtube’

ino-joy.com by NATALIE WANG05/02/2021  

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The first-ever Chinese TV show on Italian wine has hit the country’s biggest streaming and video platform Youku, and is projected to attract 20 million viewers with its The Bachelorette-like reality TV show flair paired with adrenalin-filled adventures.

The show called “Kiss Kiss” follows up-and-coming, 26-year-old Chinese fashion model and actress Si Wei (“Moly”) on her first trip to Italy as she experiences the ups and downs of romance, the adrenaline rush of physical challenges, while wining and dining her local guides.

The six-episode TV series is expected to attract young urbanite, who like Moly, is navigating to find romance in cut-throat work environment and parental pressure.