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China (Ningxia) International Wine Culture and Tourism Expo will be held in Yinchuan

winesinfo.com by Wine farmer01/09/2022  

According to those in charge of the event, The fair will be held from 6 to 12 next month in the city of Yinchuan, capital of that autonomous region, under the auspices of the local government, the ministries of Agriculture, Culture and Tourism, and other entities of the country.

It will have a virtual segment and its program will include a sample with the brands obtained in the area, the third Sino-French forum and a competition to define the best participating products, among other activities.

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Among the purposes of the event, it will be positioned as a platform to strengthen the exchanges and cooperation of domestic and foreign companies, publicize the progress of the Chinese wine industry and its contribution to the continuous rural revitalization.

Officials from the country and also representatives of foreign entities such as the International Organization of Vine and Wine, the Concours Mondial de Bruxelles and the World Organization of Enotourism will take part in the opening ceremony.

In addition, reports on the behavior of the sector will be presented and agreements will be signed between the attending companies.

In recent years, Ningxia Hui has earned the title of “Paradise” for good wine in China, thanks to the efforts of local businessmen, together with the government’s efforts, that have transformed an arid and rocky land into fertile land for vineyards.

It is characterized by a dry climate with very low temperatures, a location at an altitude of 1,200 meters and its proximity to the Gobi desert. But far from being a problem, these factors provide the soil with the ideal minerals and conditions to grow -as in Bordeaux- Cabernet Sauvignon, Merlot and Syrah grapes.

According to official statistics, this autonomous region produces more than 130 million bottles of the liquid per year and the value of its exports to 40 countries exceeds 28 billion yuan (more than four billion dollars).

It is one of the 10 most promising wine tourism destinations in the world, a list that includes the Maipo (Chile), Wairarapa (New Zealand), Quebec (Canada) and Yamanashi (Japan) areas.

In addition, corporations such as Mo?t Hennessy-Louis Vuitton and the Pernod Ricard Group have settled on their land to produce wine.