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Barolo and Barbaresco fly to China for Vinitaly China Roadshow by 05/09/2023  

The BBWO inChina, Barolo Barbaresco World Opening, which completes the three-year schedule of the Top Tales project launched in 2019, is at the starting blocks. The activities inChinainclude the participation of more than 85 Barolo and Barbaresco companies in various industry fairs and the organization of several workshops.


As part of Vinitaly China Roadshow, the Veronafiere-branded event, Barolo and Barbaresco will be the stars of the days on a taste itinerary between Beijing,Chang sha and Hang zhou.

The first stop isBeijingat Jing Guang Centre, Hujialou, Chaoyang District, followed byChangsha, inHunan Province, one of the culinary capitals ofChina, in which case the event will take place at IFS Tower T1, 188 Jiefang West Road.

The last event will be inHangzhou, one of the most important cities in coastalChinaat 1366 Qianjiang Road, Shangcheng District. Barolo and Barbaresco wineries will be involved in theWalk Around Tasting in first-class hotelswhere wine and spirits industry operators will be invited: wholesalers, importers, distributors, horeca operators, selected retailers and ecommerce, sommeliers, KOLs and specialized media with strong communication impact.

Concurrently with the Vinitaly China Roadshow, a numberof masterclasses will be held with top-level speakers and the fourth edition of Italian Wine Weekin collaboration with leading wine bars, bistros and restaurants in the cities involved in the Roadshow.

Two experienced and recognized wine industry speakers,Sophie Liuand Fongyee Walker will lead BBWO's masterclass entitled: Barolo & Barbaresco: The king and the queen of red wines, to which 50 participants will have access.

The purpose is to educate wine professionals in emerging cities and create a tasting area with food & Barolo and Barbaresco pairing tastings. Specifically, the Roadshow will be held inBeijingon 11/09, inChangsha13/09 and inHangzhouon 15/09.

In addition to Vinitaly China Road Show, BBWO member companies will participate in Interwine onNov. 7, 2023, this is an exclusive B2B dedicated to Barolo and Barbaresco companies inShanghai, and finally ProWein Shanghai fromNov. 8-10, 2023. The exhibition booth number will be 58/59 for the three venues.

BBWO Barolo Barbaresco World openingis an activity that is part of Top Tales A piece ofEuropeon your Table, a project funded by the European Union and promoted by DOCG Barolo and Barbaresco, Fontina DOP Valle d'Aosta and Riso di Baraggia Biellese, and Vercellese DOP.