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EMW CEO to Step Down, Board Names Acting Chief

vino-joy.com by Natalie Wang04/02/2025  

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Olivier Six will step down as EMW CEO by end of February (pic: EMW)

EMW Fine Wines, a leading importer and distributor of premium wines in Greater China, has announced that Chief Executive Officer Olivier Six will step down from his role, effective Feb. 28, 2025.

The company’s Board of Directors has appointed Jefferson Liu, currently General Manager of Hong Kong and Macau, as Acting CEO until the Board confirms the appointment of a new Chief Executive Officer.

Six, who has been with EMW for 15 years, played a key role in the company’s expansion and its partnerships with leading wineries worldwide. He was named CEO in 2020 and navigated the company through pandemic-related disruptions, ultimately leading EMW to record its best performance in 2021 despite the challenging market conditions, as we have reported.

“It has been an incredible journey leading EMW Fine Wines and working alongside our valued partners,” Six said in a statement, who is now based in Singapore. “I am deeply grateful for the trust, collaboration, and friendships built over the years. As I transition into new opportunities in the Southeast Asia market, I remain confident in the future success of EMW under new leadership.”

The Board expressed gratitude for Six’s leadership and contributions, adding that it remains confident in Liu’s ability to guide the company during the transition, while looking forward to announcing the new CEO in due course.

Founded in 2003, EMW Fine Wines is one of China’s Top 50 Wine Importers. In 2019, Japanese private equity firm Cool Japan Fund Inc. (CJF) invested in the company. Today, it represents more than 110 family-owned wineries, sake breweries, and craft spirit producers from 16 countries. The company’s extensive distribution network spans over 160 cities in China, serving top restaurants, hotels, wine shops, corporate clients, and private customers.

EMW has been recognized as “Best Wine Importer” for 13 consecutive years by industry awards, including the China Sommeliers Wine Challenge, Golden Prestige Awards, and WINE100 Challenge.