EMW Fine Wines (EMW), one of China’s top wine importers, today announced that its Board of Directors has appointed Oscar Nagore, as Chief Executive Officer, effective in April. He succeeds Acting CEO, Jefferson Liu. Jefferson will resume his role as General Manager of EMW Hong Kong & Macau, fully focusing on these markets.

Nagore, a Mexico City native who has been based in China since 2006, brings nearly two decades of experience in wine distribution and brand management. He most recently served as China General Manager for French wine group Gérard Bertrand and previously held a senior position at ASC Fine Wines for three years.

Nagore worked for five years as China Manager for French wine brand Gerard Bertrand before joining EMW

“We are beyond excited to welcome Oscar as the new CEO of EMW. His deep expertise in the Chinese market, extensive experience across both retail and on-trade channels, and proven leadership capabilities make him the ideal person to lead EMW into its next chapter. The Board of Directors is confident that his vision and drive will elevate EMW to new heights as a premier wine distributor in Greater China. We’re truly grateful to have him on board for this exciting journey,” commented Kazuyoshi Mizukoshi, COO of Cool Japan Fund Inc. (CJF), the owner of EWM Fine Wines.

Mizukoshi also expressed gratitude to Liu for his interim leadership. “We also want to recognize the exceptional leadership of acting CEO Jefferson, whose forward-thinking efforts have redefined excellence at EMW.”

“CJF as well as the founders Edouard and Gregory, Board of Directors, remain fully committed to supporting the leadership team members for EMW’s continued growth and development in Greater China. We’re excited to keep building the future of EMW together!” added Mizukoshi.

“I’m thrilled to join EMW Fine Wines, a premium importer, distributor and brand builder in Greater China,” said Nagore. “This is a pivotal moment; while the market presents challenges, I see immense opportunities. We’ll focus on strengthening partnerships, creating new revenue streams, and strategically reinventing ourselves. Empowering our team, enhancing efficiency, and elevating customer service will be essential. By being agile and adapting to Chinese consumer trends, we will solidify our market leadership in Greater China.”