New opportunities for South Australian (SA) food and wine are set to launch in the culinary capitals of Shanghai and Shenzhen, China.

Targeting popular restaurant chains that represent “bistro culture” dining, a total of 37 eateries have been selected to showcase SA beef, seafood, juice and wine. This month-long campaign aims to open new export pathways for SA producers.

“We’re pulling every available lever to help South Australian producers as they re-enter the China market,” said minister for Trade and Investment Joe Szakacs.

“By partnering directly with bistros, this campaign represents a new avenue for South Australian wine producers to reach fresh audiences in China.”

Funded through $1.85 million from the SA government’s Wine Exporters China Re-engagement Support Program, the campaign will blend SA wine and cuisine with modern Chinese dining trends. With interactive themed tasting events, the campaign’s objective is to strengthen exports to China.

“The pairing of South Australian wine with premium South Australian food is a match made in heaven and is perfectly suited to this BISTRO campaign,” Szakacs added.

There are 18 SA food and wine brands participating in the program. The brands are:

Torbreck.

Taylors.

Yalumba.

Cimicky.

Rymill.

Wynns of Coonawarra.

Thorn Clark.

Kay Brothers.

Mount Horrock.

Pewsey Vale.

Greenock Creek.

Barossa Valley Estate.

Golden Heights.

John Dovel.

Kirrihill.

Ashton Valley.

Stehr Group.

Thomas Foods International.